Rebecca Zweifel on LinkedIn: Thank You Nike for spending time with our Team. This Team continues to… (2024)

I had typed and deleted a couple posts about how Tiger Woods and Nike going separate ways could fit into a Sports Business Class. The below from High Performance Podcast (Jake Humphrey & Damian Hughes) is a great summation and offers some good questions for a class to ponder at the end. Love the question of what other Brand deals have come close to this one? Add to it which have crashed and burned? How is success of these deals measured? Are deals like this even possible anymore or have brands and athletes become too dynamic for 27 years of stability? Definitely a class or two worth of business concepts, discussion, and scenario testing to work through. #sportsbusiness #sportsmanagement #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District

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Do check out the blog to know about marketing strategies.

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https://lnkd.in/g6WpjkMRLet’s go know about theAdidas Lite Racer Review.If you are making an allowance for what shoes to buy for every day, free time sports behavior, then you are reading at the right place. Watch out! BecauseAdidas Lite Racer rebornis an exactly typical model for easy-going, free-time sports activities. And in conclusion, how does it fit for running?#shoes

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Tiger Woods & Nike in numbers: 1996: Woods signs a five-year, $40 million contract with Nike at age 19, becoming the youngest Nike endorser at the time. 1997: Woods wins his first major championship, the Masters Tournament, solidifying his status as a global golf icon and propelling Nike to the top of golf apparel and equipment. 2001: Recognizing Woods' unparalleled dominance in golf, Nike signs him to a new 10-year contract worth a reported $100 million, making him the highest-paid athlete in the world at the time. 2006: Woods' partnership with Nike continues to flourish: he signs a seven-year contract worth an estimated $20-40 million a year, further solidifying his position as the face of the brand. 2013: At the height of his career, Woods signs another groundbreaking contract with Nike, worth an estimated more than $500 million, extending their partnership for another decade. 2016: Nike makes the strategic decision to exit the golf equipment business, ceasing production of golf clubs. However, Woods remains a Nike ambassador, continuing to wear Nike apparel and use Nike golf balls and shoes. 2024: After nearly 30 years of mutually beneficial partnership, Woods and Nike announce their amicable separation. The end of this era marks a milestone in golf history. ** Follow us (CuboPro B.V.) for trends and deals in the Sports&Finance industry! #sports #sportsbusiness #sportsbiz #linkedinsports

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Imagine having the two-way speed and flexibility that a dog has - Nike just did!Nike revealed its new shoes made for athletes by showing exactly what it will enable them to do: run laps around the other team!#madovermarketing #advertisingandmarketing #socialmedia #marketing #creative #cgi #design #nike #sports #advertising

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Discover how Nike outsmarted Adidas at the 2012 Olympics! 🏅 Despite Adidas paying $155M to be the official sponsor, Nike's 'Find Your Greatness' campaign stole the spotlight. From using various 'London' locations worldwide to choosing everyday athletes as ambassadors, Nike's innovative strategy proved that creativity trumps official branding. 🌍📈Swipe to see how smart marketing made all the difference! 💪👟 #sports #olympics #summerolympics #parisolympics #Nike #Adidas #SportsMarketing #SportsManagement #SportsBusiness

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Tiger Woods was Nike Golf, and Nike Golf was Tiger.Here's why I think this has been the most phenomenal sports partnership since Jordan:- Nearly, 3 decades of partnership displayed.- Some moments marked history - 15 Majors he won wearing ‘Tiger Red’ on a Sunday and an infamous ‘ball drop’ at Augusta.- Nike generated Billions of sales and created some of the greatest commercials in TV history.- Woods has earned from Nike $500 million and built the brand 'Tiger Woods' through the partnership.- Nike continued loyalty to him through controversy and injuries.- Nike handled the announcement well. No corporate messaging. No hint at a bitter feud.- An emotive acknowledgement of how significant the partnership had been for both parties was sent out by Nike to their patrons.I believe the hallmark of any great partnership lies in its inherent mutual beneficiary for the two sides involved.And for years, Tiger x Nike delivered on this.It’s unlikely I will ever witness a golf partnership like this one again. But Nike will most likely make such a partnership happen again in the future, they seem to have a hang of athlete marketing like no one else does. Am I wrong?#Partnership #TigerWoodsxNike #Nike #Golf #Sports

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To this day working on Nike's advertising campaigns is one of the highlights of my career. It is a brand I immensely admire for its ability to bring the best in anyone, and push people to new heights. Just Do It isn't just a slogan, it's a generational creed.So for the life of me I cannot understand how it can put out this ad, supposedly for the Paris Olympics. Instead of celebrating the athlete in everyone (like we did on the London 2012 campaign, Find your Greatness), instead of pushing people to be their own best, instead of elevating the values of sportsmanship and Pierre de Coubertin's message, Nike choses to separate winning from any of us, and only make it something that crowns the worst in people. Oh and one more thing, nearly 15,000 athletes are engaged in the Olympics and Paralympics competitions, are they not marketable enough that we need to see Cristiano Ronaldo and Mbappe? #Nike #Olympics #Marketing #Creative #Failhttps://lnkd.in/gRQDKtXg

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Brand, production or distribution. What is more valuable or important? What are the capabilities?Very interesting comment of Matt Hymers about this topic 🙏And careful, this could trigger similar reactions with other sport institutions specially in the US market 😳🤔Matt’s words:“Going in-house essentially means sacrificing distribution (slightly lowered bility to drive global volumes in the short term) for higher margins… though no doubt a legends or Ganayics solves that for them. In this day and age what does a club like Barca really need a brand for? They certainly don’t need to “create their own brand” a la M908 or DI!Y at St. Pauli, that makes no sense, the club and it’s crest are the “brand”. It’s far more powerful, streamlined, seamless and valauable alone, not as a “brand” per se, but as a sole symbol of beloning, a crest a club. The potential for innovation in doing this become limitless by removing the dire bureaucracy and complexity that brands bring into the equation with their own nefarious agendas. If done right, and future forward with an eye to quality, sustainability, community and connectivity. FC Barcelona will make more money with in-House jerseys than they ever would or could with any brand. 🔌 Connected Fanatics 👀 ⚽️ 👕📲”MAY Consulting #sportsbusiness

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#SportingBrandAmbassadorThe over 27yrs sponsorship, business contract and relationship between Tiger Woods and NIKE as their brand ambassador has come to an end.Below are my humble learning's, from this incredible and unprecedented business transaction that defied the odds and the notion of ethics profit trade-offs.#PersonalBrandValueAt a business level, Tiger Woods is like a #CornerStoneBrand. These types of brands can self-reinvent, by starting a new growth curve and continues to argument % profit margins, long after the brand patency period has lapsed.How would future success look like for NIKE Golf Division and Tiger Woods? It remains to be seen…Be that as it may, there are new entrants and fierce competition into Global Golf Sporting Market. For me, there is a steep marine curve…to be learned in 2024 and beyond about #BrandEquity in the dawn of this new era for Golf Sporting Sponsorship Marketing.#BrandEquity, #LifelongLearning, #CornerStoneBrands

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